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Untitled - Ministerstwo Rozwoju Regionalnego

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European cities had already been affected by the “vicious circle of urban transport”<br />

6 and since then have taken a number of measures aimed at returning to<br />

a more balanced modal split.<br />

Fundamental differences which should be taken into account in the planning<br />

of solutions based on the experience of West-European cities are presented<br />

in Table 24.<br />

11.4. Sustainable urban mobility<br />

Mobility management is an important issue in creation of a sustainable city<br />

transport systems in West-European countries. It concentrates mainly on “soft<br />

measures” (requiring no investment), such as introduction of various charges for<br />

the use of transport infrastructure and creation of transport plans. Investment<br />

measures are aimed mostly at increasing the efficiency of the existing transport<br />

infrastructure.<br />

Introduction of economically effective and quality improving urban transport<br />

solutions in Poland is not possible without providing a number of comprehensive<br />

solutions in the widely understood area of urban mobility, covering all<br />

functional city zones. As the example of West-European cities shows, it is<br />

a long-term process including both investment measures (e.g. fleet, infrastructure),<br />

as well as “soft” measures aimed at shaping attitudes, promotion of partnership<br />

between various organizations, training and education on the adverse<br />

effects of basing on private car use in urban transport.<br />

Attempts to change mobility behaviour of residents should take into account<br />

their diverse needs and expectations. Mobility management means implementation<br />

of strategy and actions aimed at satisfying transport needs of the widest<br />

possible group of city users 7 (individuals, as well as businesses and institutions)<br />

which are based mostly on more effective use of public and private transport<br />

modes (e.g. carsharing).<br />

Promotional activities play a special role in such management. They facilitate<br />

communication with the most important parties on the demand side, including:<br />

– large companies;<br />

– public institutions;<br />

6 R. Menke, Nahverkehrsattraktivität – eine relative Grösse. “Verkehr und Technik“ 1972, No. 10,<br />

p. 416. Quoted from: Komunikacja miejska w gospodarce rynkowej. Edited by O. Wyszomirski.<br />

Wyd. Uniwersytetu Gdañskiego, Gdañsk 1997, p. 22.<br />

7 Sustainable Urban Transport. Final Report from the European Project Trendsetter. CIVITAS. Environmental<br />

and Health Protection Agency, City of Stockholm on behalf of the Trendsetter cities: Graz,<br />

Pécs, Prague, Lille and Stockholm 2006, p. 38.<br />

206

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