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250<br />

Part Two<br />

Design<br />

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Effectiveness of communication – a large part of the essential communication we<br />

have with our colleagues is unplanned and face-to-face. It happens on ‘chance meet’<br />

occasions, yet it is important in spreading contextual information as well as establishing<br />

specific pieces of information necessary to the job.<br />

Problem-solving – it is still often more efficient and effective informally to ask a colleague<br />

for help in resolving problems than formally to frame a request using communications<br />

technology.<br />

It is lonely – isolation amongst mobile or home workers is a real problem. For many of<br />

us, the workplace provides the main focus for social interaction. A computer screen is<br />

no substitute.<br />

Short case<br />

Flexible working at Lloyds TSB 11<br />

Not too long ago in many organizations, employees were<br />

expected to work fixed hours. There was a fixed start time;<br />

miss it and you were late, and subject to some form of<br />

penalty. There was a fixed finish time; why would anyone<br />

want to work later than this ‘for free’. And although there<br />

are some places where the vestiges of this attitude<br />

remain, many enterprises now understand the benefits of<br />

taking a more flexible attitude. Amongst the first large<br />

organizations to take flexible working seriously in Europe<br />

was Lloyds TSB Group, one of the UK’s biggest banking<br />

groups, employing over 66,000 people worldwide and<br />

serving more than 16 million customers. The Group was<br />

prompted to take up flexible working because it was<br />

sensitive to the social and economic changes that were<br />

affecting, not only its customers, but its staff as well.<br />

People’s lives were becoming more complex. There<br />

seemed to be clear benefits of adapting work patterns<br />

so they reflected its staff’s needs and constraints and<br />

yet still offered the best quality and quantity of service<br />

to its customers. Recruiting and keeping talented and<br />

committed people, wanting to build a career in the<br />

Group, meant understanding and implementing the right<br />

balance between staff’s individual needs, the business’s<br />

requirement to control the costs of delivering service,<br />

and the customers’ expectation of excellent service.<br />

So, to further its interest in flexible working, the Group<br />

researched its employees’ views. The results showed<br />

that one of their main issues was trying to balance a<br />

demanding job with outside commitments, such as family<br />

and leisure. In response the Group introduced its flexible<br />

working policy. Called ‘Work Options’, it allowed staff to<br />

reconfigure their working activities by requesting a different<br />

working pattern from the conventional working day. This<br />

can be done in several ways. Sometimes it may simply<br />

involve starting and finishing earlier or later each day, while<br />

maintaining the same weekly hours. This could allow for<br />

other commitments such as childcare activities, or simply<br />

cater for working preferences. Also it could benefit the<br />

business. Customer demand does not necessarily follow<br />

a traditional working day. Varying staff work patterns<br />

could mean staffing is more closely aligned with actual<br />

customer demand. The business may also be able to<br />

extend staff without paying overtime premiums.<br />

Job sharing is also used, where two members of staff<br />

share one job role. It suits the two staff, who may not<br />

want full-time employment, and the business can have<br />

two people’s combined experience, skills and creativity.<br />

Job-sharing staff can also be more productive than<br />

full-time colleagues. As one Customer Service Manager<br />

at Lloyds TSB says, ‘We have job-shared for nine years<br />

now. We cover a full working week between us with<br />

handover meetings every Tuesday morning. We talk<br />

about any issues that have arisen. We are very different<br />

characters and react in completely different ways to<br />

problems. However, we find our skills complement each<br />

other well. The bank benefits because it wouldn’t get this<br />

from just one person.’ Another form of flexible working<br />

is ‘compressed working’, which allows staff to work a<br />

standard one or two weeks within a shorter timescale, for<br />

example by working more days a week, then taking extra<br />

time off to compensate. For example: ‘I have worked a<br />

Source: Rex Features

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