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Notes on chapters
Chapter 1
1 Sources include: company web site (2009), Baraldi, E.
(2008) Strategy in industrial networks: experiences from
IKEA, California Management Review, vol. 50, no. 4, IKEA
plans to end stressful shopping, London Evening Standard,
24 April 2006, Walley, P. and Hart, K. (1993) IKEA (UK)
Ltd, Loughborough University Business School.
2 We are grateful to Simon Topman of Acme Whistles for
his assistance.
3 Source: Oxfam web site (2009).
4 Source: Discussion with company staff.
5 Quote from Chairman of the British Medical Association,
speech from the Annual Conference, 2002.
6 An earlier version of this case appeared in Johnston, R.,
Chambers, S., Harland, C. Harrison, A. and Slack, N. (2003)
Cases in Operations Management, 3rd edn, Financial Times
Prentice Hall, Harlow.
Chapter 2
1 Sources include: BBC web site, BA managers leave after
T5 fiasco, 15 April 2008; Browning, A., How do you clear
a bags backlog? BBC web site, 19 April 2008; Fran Yeoman
and Nico Hines, Heathrow T5 disruption to continue over
weekend, Times Online, 28 March 2008; Kevin Done, BA
to cancel hundreds more flights from T5, Financial Times,
30 March 2008; Kevin Done, Long haul to restore BA’s
reputation, Financial Times, 28 March 2008; David
Robertson Why Heathrow’s T5 disaster provide a lesson
for Dubai’s T3, The Times, 29 November 2008.
2 Jensen, M.C. (2001) Value maximization, stakeholder
theory, and the corporate objective function, Journal of
Applied Corporate Finance, vol. 14, no. 3, 7–21.
3 Source: Catherine Pyne and Nick Fuge, Lower Hurst
Farm.
4. Sources include: Marlinson, C., The golden hour, Sunday
Times, 21 Sept. 2006.
5 Sources include: Dabbawala web site (2009) www.
mydabbawala.com; The Economist, The cult of the dabbawala,
10 Jul 2008; Ashling O’Connor, Big business learns
a thing or two from the humble dabbawalas, The Times (of
London), 21 April 2007.
6 Source: Fiona Rennie, Discussions with the News Team at
the BBC.
7 Source: John Hendry-Pickup of Aldi.
8 Hon Hai web site, www.foxconn.com.
9 Source: Miles, A. and Baldwin, T., Spidergram to check on
police forces, The Times, 10 July 2002.
10 Skinner, W. (1985) Manufacturing: The Formidable
Competitive Weapon, John Wiley.
11 We are grateful to the management of the Penang Mutiara
for permission to use this example.
Chapter 3
1 Sources include: press releases, Ryanair; Keenan, S., How
Ryanair put its passengers in their place, The Times, 19 June
2002; Flextronics web site.
2 Hayes, R.H. and Wheelwright, S.C. (1984) Restoring our
Competitive Edge, John Wiley.
3 For a more thorough explanation, see Slack, N. and
Lewis, M. (2008) Operations Strategy, 2nd edn, Financial
Times Prentice Hall, Harlow.
4 Mintzberg, H. and Waters, J.A. (1995) Of strategies:
deliberate and emergent, Strategic Management Journal,
July/Sept.
5 Also called ‘critical success factors’ by some authors.
6 Hill, T. (1993) Manufacturing Strategy, 2nd edn, Macmillan.
7 There is a vast literature which describes the resourcebased
view of the firm. For example, see Barney, J. (1991)
The resource-based model of the firm: origins, implications
and prospect, Journal of Management, vol. 17, no. 1; or
Teece, D.J. and Pisano, G. (1994) The dynamic capabilities
of firms: an introduction, Industrial and Corporate Change,
vol. 3, no. 3.
8 Source: Lifting the bonnet, Economist, 7 October 2006.
9 Weick, K.E. (1990) Cartographic myths in organizations,
in A. Huff (ed.) Managing Strategic Thought, Wiley, London.
10 This case was written by Shirley Johnston, 2009. It is based
on a real organization and all names and places have been
changed.
Chapter 4
1 Source Horovitz, A., Fast food world says drive-through is
the way to go, USA Today, 3 April, 2002.
2 Source: Genes, R. (2002) Smart ecology, The Manufacturing
Engineer, April.
3 Hayes, R.H. and Wheelwright, S.C. (1984) Restoring our
Competitive Edge, John Wiley.
4 Hayes, R.H. and Wheelwright, S.C. op. cit.
5 The Workflow Management Coalition (2009) www.wfmc.org
6 The Economist, A new departure for London’s airports,
21 Aug 2008.
Chapter 5
1 Sources include: The Times, Timeline – Airbus A380
superjumbo, 26 October 2006; BBC news web site, Q&A:
A380 delays, Monday, 30 October 2006; BBC news web
site, Q&A: Airbus job cuts, 28 February 2007; Peggy
Hollinger and Gerrit Wiesmann, Airbus is hampered by
cultural differences, The Financial Times, 15 July 2008;
The Economist, Airbus Marathon man, 17 Jul 2008; The
Economist, Boeing and Airbus – swings and roundabouts,
27 Nov 2008.
2 The Design Council web site.