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396<br />

Part Three<br />

Planning and control<br />

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Is proven – there has been some clearly demonstrated success.<br />

Is repeatable – it has been demonstrated to be effective in various contexts.<br />

Has an unambiguous method – the practice can be connected to business processes,<br />

operations strategy, technology, supply relationships, and information or knowledge management<br />

systems.<br />

Has a positive impact on results – operations improvement can be linked to KPIs.<br />

The SCOR roadmap<br />

The SCOR model can be implemented by using a five-phase project ‘roadmap’. Within this<br />

roadmap lies a collection of tools and techniques that both help to implement and support<br />

the SCOR framework. In fact many of these tools are commonly used management decision<br />

tools such as Pareto charts, cause–effect diagrams, maps of material flow and brainstorming.<br />

Phase 1: Discover – Involves supply-chain definition and prioritization where a ‘Project<br />

Charter’ sets the scope for the project. This identifies logic groupings of supply chains within<br />

the scope of the project. The priorities, based on a weighted rating method, determine which<br />

supply chains should be dealt with first. This phase also identifies the resources that are<br />

required, identified and secured through business process owners or actors.<br />

Phase 2: Analyse – Using data from benchmarking and competitive analysis, the appropriate<br />

level of performance metrics are identified; that will define the strategic requirements of each<br />

supply chain.<br />

Phase 3: Material flow design – In this phase the project teams have their first go at creating a<br />

common understanding of how processes can be developed. The current state of processes is<br />

identified and an initial analysis attempts to see where there are opportunities for improvement.<br />

Phase 4: Work and information flow design – The project teams collect and analyse the work<br />

involved in all relevant processes (plan, source, make, deliver and return) and map the productivity<br />

and yield of all transactions.<br />

Phase 5: Implementation planning – This is the final and preparation phase for communicating<br />

the findings of the project. Its purpose is to transfer the knowledge of the SCOR team(s)<br />

to individual implementation or deployment teams.<br />

Benefits of the SCOR model<br />

Claimed benefits from using the SCOR model include improved process understanding<br />

and performance, improved supply chain performance, increased customer satisfaction and<br />

retention, a decrease in required capital, better profitability and return on investment, and<br />

increased productivity. And, although most of these results could arguably be expected when<br />

any company starts focusing on business processes improvements, SCOR proponents argue<br />

that using the model gives an above average and supply focused improvement.<br />

Critical commentary<br />

Although the SCOR model is increasingly being adopted, it has been criticized for underemphasizing<br />

people issues. The SCOR model assumes, but does not explicitly address, the<br />

human resource base skill set, notwithstanding the model’s heavy reliance on supply chain<br />

knowledge to understand the model and methodology properly. Often external expertise<br />

is needed to support the process. This, along with the nature of the SCC membership,<br />

also implies that the SCOR model may be appropriate only for relatively large companies<br />

that are more likely to have the necessary business capabilities to implement the model.<br />

Many small to medium-sized companies may find difficulty in handle full-scale model<br />

implementation. Some critics would also argue that the model lacks a link to the financial<br />

plans of a company, making it very difficult to highlight the benefits obtainable, as well as<br />

inhibiting senior management support.

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