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Chapter 13 Supply chain planning and control 395<br />

Figure 13.9 Matching the operations resources in the supply chain with market requirements<br />

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‘Make’ is the transformation process of adding value to products and services through<br />

mixing production operations processes.<br />

‘Deliver’ processes perform all customer-facing order management and fulfilment activities<br />

including outbound logistics.<br />

‘Plan’ processes manage each of these customer–supplier links and balance the activity of<br />

the supply chain. They are the supply and demand reconciliation process, which includes<br />

prioritization when needed.<br />

‘Return’ processes look after the reverse logistics flow of moving material back from<br />

end-customers upstream in the supply chain because of product defects or post-delivery<br />

customer support.<br />

All these processes are modelled at increasingly detailed levels from level 1 through to more<br />

detailed process modelling at level 3.<br />

Benchmarking performance<br />

Performance metrics in the SCOR model are also structured by level, as is process analysis.<br />

Level 1 metrics are the yardsticks by which an organization can measure how successful it<br />

is in achieving its desired positioning within the competitive environment, as measured by<br />

the performance of a particular supply chain. These level 1 metrics are the key performance<br />

indicators (KPIs) of the chain and are created from lower-level diagnostic metrics (called<br />

level 2 and level 3 metrics) which are calculated on the performance of lower-level processes.<br />

Some metrics do not ‘roll up’ to level 1, these are intended to diagnose variations in performance<br />

against plan.<br />

Best practice analysis<br />

Best practice analysis follows the benchmarking activity that should have measured the<br />

performance of the supply chain processes and identified the main performance gaps. Best<br />

practice analysis identifies the activities that need to be performed to close the gaps. SCC<br />

members have identified more than 400 ‘best practices’ derived from their experience. The<br />

definition of a ‘best practice’ in the SCOR model is one that:<br />

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Is current – neither untested (emerging) nor outdated.<br />

Is structured – it has clearly defined goals, scope and processes.

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