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52<br />

Part One<br />

Introduction<br />

Figure 2.10 Performance objectives have both external and internal effects. Internally, cost is influenced by the<br />

other performance objectives<br />

Worked example<br />

Slap.com is an Internet retailer of speciality cosmetics. It orders products from a number<br />

of suppliers, stores them, packs them to customers’ orders, and then dispatches them<br />

using a distribution company. Although broadly successful, the business is very keen to<br />

reduce its operating costs. A number of suggestions have been made to do this. There are<br />

as follows:<br />

●<br />

●<br />

●<br />

Make each packer responsible for his or her own quality. This could potentially reduce<br />

the percentage of mis-packed items from 0.25 per cent to near zero. Repacking an<br />

item that has been mis-packed costs a2 per item.<br />

Negotiate with suppliers to ensure that they respond to delivery requests faster. It is<br />

estimated that this would cut the value of inventories held by slap.com by a1,000,000.<br />

Institute a simple control system that would give early warning if the total number of<br />

orders that should be dispatched by the end of the day actually is dispatched in time.<br />

Currently one per cent of orders is not packed by the end of the day and therefore has<br />

to be sent by express courier the following day. This costs an extra a2 per item.

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