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success - Turbo Coach, achieve breakthroughs - Brian Tracy

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94<br />

<strong>Turbo</strong><strong>Coach</strong><br />

Each of the seven forms of leverage can help you expand<br />

the reach of your own talents and strengths. Each involves<br />

building on the work, talents, experience, and contacts of<br />

other people.<br />

1. Leveraging other people’s energy. The most productive<br />

people make sure they have time for the few things that<br />

give them the highest payoff by routinely seeking to delegate<br />

or outsource their lower-value activities. Chapter 11 covered<br />

in depth this crucial aspect of leverage.<br />

2. Leveraging other people’s knowledge. Applying one<br />

simple piece of key knowledge to your situation can make a<br />

world of difference in the result you <strong>achieve</strong>. Finding and<br />

applying knowledge from another source can spare you tremendous<br />

amounts of money and labor. Follow the lead of<br />

<strong>success</strong>ful people and scan books, magazines, tapes, articles,<br />

and conferences for ideas and insights you can use to help<br />

you <strong>achieve</strong> your goals faster. Thanks to the Internet, the<br />

task of researching other people’s knowledge is faster and<br />

simpler than ever.<br />

3. Leveraging other people’s money. Knowing how and<br />

when to take advantage of other people’s money—by borrowing<br />

or otherwise tapping into other people’s financial resources—empowers<br />

you to <strong>achieve</strong> things that would be<br />

beyond your reach if you relied solely on your own resources.<br />

Seek out opportunities to borrow and invest, achieving<br />

returns in excess of the cost of the borrowed funds.<br />

Among the many sources for funds, consider, for example,<br />

chartered banks, savings and loan associations, venture capitalists,<br />

and public and private offerings of securities.<br />

For entrepreneurs, the best strategy is to develop a solid

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