success - Turbo Coach, achieve breakthroughs - Brian Tracy
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CHAPTER 20<br />
Create Your Personal<br />
Brand<br />
‘‘There is more credit and satisfaction in being a first-rate truck driver than a<br />
tenth-rate executive.’’<br />
B. C. FORBES<br />
Have you consciously created a personal brand that accurately reflects<br />
the person you are, or the person you are committed to becoming?<br />
YES NO <br />
Is your personal brand reflected in the promises you make (the image<br />
you project) and the promises you keep? YES NO <br />
............................................................<br />
This chapter explores the powerful role of personal branding in<br />
building a career or business. Learn how the promises you make and<br />
the promises you keep can generate huge benefits for you and your<br />
organization or business. The seven laws of personal branding<br />
offer a blueprint for pulling together every aspect of your professional<br />
life and communicating your true value to colleagues and<br />
customers. The Application Exercise at the end of the chapter<br />
will help you analyze the elements of your personal<br />
brand and pull them together for the greatest possible<br />
impact.<br />
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