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Pareto’s Law<br />

71<br />

daily work life, focusing more time and energy on your highvalue<br />

activities, and delegating or eliminating as many of<br />

your low-value activities as possible.<br />

Application Exercise<br />

1. What are your most important business goals?<br />

2. What is your current hourly rate? (Divide your annual<br />

income by 2,000.)<br />

3. What is your desired hourly rate? (Divide your desired<br />

annual income by 2,000.)<br />

4. For one week, keep a detailed list of how you spend<br />

your time. You might use time sheets like those used<br />

by lawyers and accountants, logging your time in<br />

fifteen-minute segments. This may require a great deal<br />

of self-discipline because entrepreneurs think in terms<br />

of results, not hours. However, stick with it. See this<br />

effort as an investment that can pay enormous dividends.<br />

Each evening, carefully review your time<br />

sheets. Mark each task you performed with a ranking<br />

of one through ten, based on your evaluation of how<br />

important that activity was in contributing to the<br />

<strong>achieve</strong>ment of your most important business goals<br />

(highest value equals one; lowest value equals ten).<br />

Make a list of all those activities marked one or two—<br />

they are your top 20 percent activities.<br />

5. Review your day once again, marking with an asterisk<br />

those time slots in which you performed an activity<br />

for which you would pay someone your current

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