success - Turbo Coach, achieve breakthroughs - Brian Tracy

CHAPTER 17
Build Your Business
Through Referrals
‘‘Nothing great has ever been achieved except by those who dared believe
something inside them was superior to circumstances.’’
BRUCE BARTON
Do you have a sound strategy in place for creating a ‘‘golden chain’’ of
referrals for your organization or business? YES NO
Have you examined your practices for creating and keeping customers,
serving their needs, monitoring word of mouth, asking for referrals, and
thanking customers? YES NO
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This chapter explores the strategies and techniques necessary to
build a golden chain of referrals for your organization or business.
Examine how to develop customers who will help build your organization
or business through referrals. Learn how your approach to
creating and keeping new customers, delivering customer service,
fostering strong word of mouth, asking for referrals, and
thanking customers can dramatically affect your sales and
marketing efforts. The Application Exercise at the end of
this chapter focuses on key questions to ask in order to
build your base of customer referrals.
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