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success - Turbo Coach, achieve breakthroughs - Brian Tracy

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Maximize Profits<br />

195<br />

waste no time in getting rid of them. This discipline alone<br />

will make you one of the most <strong>success</strong>ful businesses in your<br />

field.<br />

Application Exercise<br />

1. Identify your most and your least profitable/productive<br />

tasks and activities.<br />

2. Identify your most and your least profitable employees.<br />

3. Identify are your most and your least profitable customers.<br />

4. Identify your most and your least profitable marketing<br />

initiatives.<br />

5. Identify your most and your least profitable products/<br />

services.<br />

6. Identify your most and your least profitable markets.<br />

7. Identify the actions you will commit to take immediately<br />

as a result of insights gained in this chapter.<br />

‘‘Never give in, never give in, never, never,<br />

never, never—in nothing, great or small, large<br />

or petty—never give in except to convictions<br />

of honor and good sense.’’<br />

WINSTON CHURCHILL

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