success - Turbo Coach, achieve breakthroughs - Brian Tracy
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Index<br />
211<br />
schedules<br />
for accomplishing high-value tasks,<br />
61<br />
work, 59<br />
self-discovery, 35–36<br />
selling costs, reduction of, 126<br />
seminars, 160–161<br />
services<br />
customers’ interactions with, 17<br />
definition of, in marketing plan,<br />
156–157<br />
life cycles of, 47<br />
profitability of, 187<br />
Sigmoid Curve, 45, 47–51<br />
application exercise for, 50–51<br />
Decline Phase of, 48–50<br />
Growth Phase of, 48–50<br />
illustration of, 48<br />
Learning Phase of, 48, 49<br />
skill(s)<br />
for achieving vision, 62<br />
aligning work with, 60<br />
as critical constraints, 43<br />
for future <strong>success</strong>, 8<br />
needed for goal <strong>achieve</strong>ment, 10<br />
in personal strategic planning, 6<br />
of persons tasks are delegated to, 84–<br />
85, 88–89<br />
for <strong>success</strong>, 5<br />
in Unique Selling Proposition, 24<br />
see also area(s) of excellence<br />
Smith, Adam, 101<br />
special gifts, 35, see also area(s) of excellence<br />
specialization, law of, 181<br />
start-ups, failure of, 48<br />
Steinbrenner, George, on winning, 127<br />
Stevenson, Robert Louis, on beginnings,<br />
19<br />
strategic planning<br />
corporate, 6–7<br />
in Learning Phase of Sigmoid Curve,<br />
49<br />
personal, 3, 5–11<br />
value of, 6<br />
strategic thinking, 6<br />
strategy(-ies)<br />
continual review of, 144<br />
for ‘‘golden chain’’ of referrals, 142,<br />
146<br />
for increasing revenues, 122–126<br />
for leveraging money, 94–95<br />
marketing plan as, 155–163,<br />
167–173<br />
zero-based thinking about, 76–78<br />
stress, working in area of excellence<br />
and, 36<br />
<strong>success</strong>(es)<br />
abilities for achieving, 5<br />
complacency from, 49<br />
and cultivation of area of excellence,<br />
36<br />
customer satisfaction as critical determinant<br />
of, 131<br />
external customers as focal point of,<br />
30<br />
leveraging of other people’s, 95<br />
most effective area of excellence for,<br />
8<br />
personal productivity as key differentiator<br />
for, 57<br />
and reinvention/adaptation of business<br />
or career, 50<br />
and sorting of high- and low-value<br />
customers, 31<br />
talents, see area(s) of excellence<br />
tasks<br />
in action plan, 58<br />
bunching of, 60<br />
concentration on, 58<br />
consolidating/eliminating, 60<br />
critical limiting factors for, 42<br />
delegating, see effective delegation<br />
high- vs. low-value, 58, 60<br />
pace of, 59–60<br />
prioritization of, 58<br />
for reaching goals, 42<br />
see also activities<br />
telemarketing, 160<br />
tempo of activities, 59–60<br />
thank-you notes (to sources of referrals),<br />
150<br />
Theory of Constraints, 42<br />
thinking<br />
quality of life and quality of, 10