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success - Turbo Coach, achieve breakthroughs - Brian Tracy

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Index<br />

211<br />

schedules<br />

for accomplishing high-value tasks,<br />

61<br />

work, 59<br />

self-discovery, 35–36<br />

selling costs, reduction of, 126<br />

seminars, 160–161<br />

services<br />

customers’ interactions with, 17<br />

definition of, in marketing plan,<br />

156–157<br />

life cycles of, 47<br />

profitability of, 187<br />

Sigmoid Curve, 45, 47–51<br />

application exercise for, 50–51<br />

Decline Phase of, 48–50<br />

Growth Phase of, 48–50<br />

illustration of, 48<br />

Learning Phase of, 48, 49<br />

skill(s)<br />

for achieving vision, 62<br />

aligning work with, 60<br />

as critical constraints, 43<br />

for future <strong>success</strong>, 8<br />

needed for goal <strong>achieve</strong>ment, 10<br />

in personal strategic planning, 6<br />

of persons tasks are delegated to, 84–<br />

85, 88–89<br />

for <strong>success</strong>, 5<br />

in Unique Selling Proposition, 24<br />

see also area(s) of excellence<br />

Smith, Adam, 101<br />

special gifts, 35, see also area(s) of excellence<br />

specialization, law of, 181<br />

start-ups, failure of, 48<br />

Steinbrenner, George, on winning, 127<br />

Stevenson, Robert Louis, on beginnings,<br />

19<br />

strategic planning<br />

corporate, 6–7<br />

in Learning Phase of Sigmoid Curve,<br />

49<br />

personal, 3, 5–11<br />

value of, 6<br />

strategic thinking, 6<br />

strategy(-ies)<br />

continual review of, 144<br />

for ‘‘golden chain’’ of referrals, 142,<br />

146<br />

for increasing revenues, 122–126<br />

for leveraging money, 94–95<br />

marketing plan as, 155–163,<br />

167–173<br />

zero-based thinking about, 76–78<br />

stress, working in area of excellence<br />

and, 36<br />

<strong>success</strong>(es)<br />

abilities for achieving, 5<br />

complacency from, 49<br />

and cultivation of area of excellence,<br />

36<br />

customer satisfaction as critical determinant<br />

of, 131<br />

external customers as focal point of,<br />

30<br />

leveraging of other people’s, 95<br />

most effective area of excellence for,<br />

8<br />

personal productivity as key differentiator<br />

for, 57<br />

and reinvention/adaptation of business<br />

or career, 50<br />

and sorting of high- and low-value<br />

customers, 31<br />

talents, see area(s) of excellence<br />

tasks<br />

in action plan, 58<br />

bunching of, 60<br />

concentration on, 58<br />

consolidating/eliminating, 60<br />

critical limiting factors for, 42<br />

delegating, see effective delegation<br />

high- vs. low-value, 58, 60<br />

pace of, 59–60<br />

prioritization of, 58<br />

for reaching goals, 42<br />

see also activities<br />

telemarketing, 160<br />

tempo of activities, 59–60<br />

thank-you notes (to sources of referrals),<br />

150<br />

Theory of Constraints, 42<br />

thinking<br />

quality of life and quality of, 10

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