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success - Turbo Coach, achieve breakthroughs - Brian Tracy

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Zero-Based Thinking<br />

79<br />

a. Are there any products or services you would not<br />

start offering/selling today?<br />

b. Are there any markets you would not get into<br />

today?<br />

c. Are there any customers you would not solicit or<br />

take on today?<br />

d. Are there any sales methods or processes you<br />

would not start using today?<br />

e. Are there any channels of distribution you would<br />

not start using today?<br />

f. Are there any employees you would not hire, promote,<br />

or assign to a particular task today?<br />

g. Are there any business processes or methods you<br />

would not start using today?<br />

h. Are there any marketing strategies you would not<br />

start using today?<br />

i. Are there any operating systems you would not<br />

start using today?<br />

j. Are there any technology systems you would not<br />

start using today?<br />

k. Are there any partnerships, joint ventures, or investments<br />

in which you would not get involved today?<br />

l. Are there any business ventures in which you<br />

would not get involved today?<br />

4. What actions do you commit to take immediately as<br />

a result of insights gained in this chapter?<br />

‘‘We are what we repeatedly do. Excellence,<br />

then, is not an act, but a habit.’’<br />

ARISTOTLE

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