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success - Turbo Coach, achieve breakthroughs - Brian Tracy

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96<br />

<strong>Turbo</strong><strong>Coach</strong><br />

5. Leveraging other people’s failures. As Benjamin<br />

Franklin said, ‘‘Man can either buy his wisdom or borrow it.<br />

By buying it, he pays full price in personal time and treasure.<br />

But by borrowing it, he capitalizes on the lessons learned<br />

from the failures of others.’’<br />

History is marked by great <strong>success</strong>es born of the careful<br />

study of the failures of other people in the same or similar<br />

fields. The valuable lessons taken from others’ failures can<br />

lead the way to better, more informed choices in your own<br />

career or business. Watch and listen carefully to the stories<br />

of noted failures. Learn the valuable lessons these attempts<br />

hold for you.<br />

Listen carefully to the stories of truly <strong>success</strong>ful people.<br />

Those who genuinely wish to support you will share with<br />

you their failures as well as their <strong>success</strong>es. Listen carefully<br />

to both, but more carefully to the stories of their disappointments<br />

and failures. It is here you can often find the real prize.<br />

6. Leveraging other people’s ideas. A single good idea,<br />

developed with passion and commitment, can give birth to a<br />

fortune. The greater your exposure to a range of ideas—<br />

gained through reading, studying, interaction, and experimentation—the<br />

greater the chance you will come across one<br />

that will lead you to enduring <strong>success</strong>.<br />

We are not saying that one great idea is all it takes—just<br />

the opposite. A good idea is the very beginning. Stories<br />

abound of great ideas that went nowhere until someone else<br />

acted on them and reaped untold rewards. Acting on that<br />

great idea is the only way to realize those benefits. The idea<br />

can be your own or one that comes to light from your research.<br />

Whatever its source, the right idea in the hands of<br />

a person who is willing to commit energy and resources to<br />

developing it can lead to substantial rewards.

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