success - Turbo Coach, achieve breakthroughs - Brian Tracy
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96<br />
<strong>Turbo</strong><strong>Coach</strong><br />
5. Leveraging other people’s failures. As Benjamin<br />
Franklin said, ‘‘Man can either buy his wisdom or borrow it.<br />
By buying it, he pays full price in personal time and treasure.<br />
But by borrowing it, he capitalizes on the lessons learned<br />
from the failures of others.’’<br />
History is marked by great <strong>success</strong>es born of the careful<br />
study of the failures of other people in the same or similar<br />
fields. The valuable lessons taken from others’ failures can<br />
lead the way to better, more informed choices in your own<br />
career or business. Watch and listen carefully to the stories<br />
of noted failures. Learn the valuable lessons these attempts<br />
hold for you.<br />
Listen carefully to the stories of truly <strong>success</strong>ful people.<br />
Those who genuinely wish to support you will share with<br />
you their failures as well as their <strong>success</strong>es. Listen carefully<br />
to both, but more carefully to the stories of their disappointments<br />
and failures. It is here you can often find the real prize.<br />
6. Leveraging other people’s ideas. A single good idea,<br />
developed with passion and commitment, can give birth to a<br />
fortune. The greater your exposure to a range of ideas—<br />
gained through reading, studying, interaction, and experimentation—the<br />
greater the chance you will come across one<br />
that will lead you to enduring <strong>success</strong>.<br />
We are not saying that one great idea is all it takes—just<br />
the opposite. A good idea is the very beginning. Stories<br />
abound of great ideas that went nowhere until someone else<br />
acted on them and reaped untold rewards. Acting on that<br />
great idea is the only way to realize those benefits. The idea<br />
can be your own or one that comes to light from your research.<br />
Whatever its source, the right idea in the hands of<br />
a person who is willing to commit energy and resources to<br />
developing it can lead to substantial rewards.