success - Turbo Coach, achieve breakthroughs - Brian Tracy

Create Your Personal Brand
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utter either adds to or takes away from the quality of your
personal brand. Your responsibility is to ensure that everything
you do and say is consistent with the perception you
want others to have of you. This is the key to building a
powerful, positive, personal brand.
Resolve today to pay the price. You will be richly rewarded
for your efforts.
Application Exercise
1. What words do people use when describing you?
2. What words do you want people to use when describing
you?
3. Why will a personal brand, based on this image you
project, compel your ideal customer to buy from you?
4. What promises do you make—that is, what value
does a customer expect to receive when she buys your
product or service?
5. Do you deliver on your promises?
6. What changes might you make in your values, attitudes,
and behavior in order to be congruent with
your desired image or personal brand?
7. What actions do you commit to take immediately as
a result of insights gained in this chapter?
‘‘There is no such thing as a good excuse.’’
DERO AMES SAUNDERS