success - Turbo Coach, achieve breakthroughs - Brian Tracy

Create a Powerful Marketing Plan
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right for the job? Do they have the proper attitude and the
necessary skills? As with your salespeople, are they well
suited to deal with the kind of person you have defined as
your ideal customer?
Taking the time to know your customer and to ensure
you have the best people in the critical positions of sales and
customer service will yield great benefits to you and your
business as you move forward with your marketing efforts.
Promotion
The fourth element of your marketing strategy is promotion.
With the benefit of clarity regarding your product, price, and
people, you can now turn your attention to how you will
promote your product.
One promotional option is traditional advertising. This
is an area that must be carefully analyzed from a cost-benefit
perspective. While advertising can be very expensive, it can
also be an effective way to raise awareness of your product.
Selecting the most appropriate medium is, therefore, of paramount
importance.
Perhaps the oldest advertising medium is print. Would
your ideal customer be more likely to read your ad in the
newspaper or a magazine, or perhaps a trade journal or on
the Internet? Be sure your have a good copywriter, experienced
with the medium, create your ad. This is important
because, for example, the rules for writing good Web copy
are different from those for print.
Consider the benefits of advertising on radio or even TV.
If you opt for the broadcast media, it is important to choose
the best time of day as well as the best day of the week. The