success - Turbo Coach, achieve breakthroughs - Brian Tracy

CHAPTER 7
Where Are You on the
Sigmoid Curve?
‘‘Change is not made without inconvenience, even from worse to better.’’
RICHARD HOOKER
Do you regularly examine your career or business plans to assess their
usefulness? YES NO
Do you seek new ideas and input on a regular basis to ensure you are
responding to changing conditions that affect your career or business?
YES NO
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This chapter examines the Sigmoid Curve, which illustrates the life
cycle that all enterprises experience over time. Understanding this
cycle can help you to develop effective responses to changes and
opportunities in your career or business. The Application Exercise
at the end of the chapter is designed to help you master the
various phases of growth, decline, and leveling off that characterize
all dynamic undertakings.
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