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success - Turbo Coach, achieve breakthroughs - Brian Tracy

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6<br />

<strong>Turbo</strong><strong>Coach</strong><br />

Skill in personal strategic planning is not something you<br />

are born with, like eye color or perfect pitch. It is a systematic<br />

way of thinking and acting and is, therefore, something<br />

you can learn, like riding a bike or changing a tire. With<br />

practice, you can master the many different elements that<br />

make up this key skill, and you will get into the rhythm of<br />

thinking and acting strategically for the rest of your life.<br />

When you do acquire this rhythm, you will realize extraordinary<br />

results. Your life and career will take off, and the sky is<br />

truly the limit.<br />

Save Time and Money<br />

Why is strategic planning and thinking so helpful? The answer<br />

is simple: It saves you an enormous amount of time and<br />

money. When you review and analyze key strategic questions<br />

and concepts for your career or business, you find yourself<br />

focusing on the critical tasks necessary to <strong>achieve</strong> your goals.<br />

At the same time, you stop doing those things that keep you<br />

from achieving <strong>success</strong>. You do more of the right things and<br />

fewer things that get and keep you off track. You set performance<br />

goals for people and projects. You become skilled<br />

at measuring and tracking results. You move into the express<br />

lane in both work and life.<br />

The purpose of corporate strategic planning is to increase<br />

return on equity. Equity is defined as the actual amount of<br />

shareholder money invested and working in the enterprise.<br />

Corporate executives use strategic planning to analyze and<br />

restructure the organization for the strongest possible financial<br />

results. The goal is superior profitability.<br />

Companies undertake strategic planning to <strong>achieve</strong> better

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