Index abilities, 35, see also area(s) of excellence absolute advantage, 103 Acropolis, 111 action plan for increasing profitability, 193–195 writing, 58 activities in action plan, 58 in area of excellence, 35–36 constraining factors in, 41–44 daily, 10, 58, 70–71 grouping, 60 high-value, 67–72, 84 hourly rate evaluation of, 70–71, 84 for increasing personal productivity, 69–70 in Learning Phase of Sigmoid Curve, 48 low-value, 60, 67–72 pace of, 59–60 and Pareto’s Law, 67–72 profitability of, 187 yielding highest return, 103 see also tasks adaptation, 50 advertising, 159–160 ‘‘age of the customer,’’ 30 Allen, James, on achieving purpose, 11 amazing your customers, 135–137 appearance personal, 168, 180 of products, 167–168 Apple Computer, Inc., 167–168 Archimedes, on leverage, 93 area(s) of excellence application exercise for identifying, 37 compared to competition, 24 delegating activities outside of, 84 identifying, 33, 35–37 indications that you are suing, 35–36 in personal strategic planning, 8 <strong>success</strong> and identification of, 8 and true <strong>success</strong>, 36 Aristotle, on habits, 79 Ashe, Liz, on being great at all things, 99 Athena, 111 attitudes as critical constraints, 43 and 80–20 Rule, 68 in personal branding, 180 and <strong>success</strong> in life, 43 bank loans, 94–95 Barton, Bruce, on <strong>achieve</strong>ment and belief, 138 Bavarian Motor Works, 125 behavior(s) for achieving vision, 62 of customers, 143 in personal branding, 180 personal strategic planning as, 6 promised, 179 belief(s) as critical constraints, 43 203
204 Index belief(s) (continued) and 80–20 Rule, 68 that no one else can do task as well as you, 103 benchmarks (for delegated tasks), 86 borrowing money, 94–95 branding, see personal branding <strong>Brian</strong> <strong>Tracy</strong> International, 201 brochures, 168 Buffett, Warren, on reputation, 137 bunching of tasks, 60 business(es) applying Ricardo’s Law of Comparative Advantage to, 104–106 core systems of, 113–114 cycles of, 48–50 in Decline Phase of Sigmoid Curve, 49 defining, 13, 15–19 80–20 Rule in, 68 growing, see growing your business in Growth Phase of Sigmoid Curve, 48–49 internal constraints on, 43 in Learning Phase of Sigmoid Curve, 48 pillars of, see Parthenon Principle potential, 17–18 reinvention of, 50 tracking health of, 49 zero-based thinking about, 76 buyer’s remorse, 144 careers(s) cycles in, 48–50 in Decline Phase of Sigmoid Curve, 49 defining, 13, 15–19 in Growth Phase of Sigmoid Curve, 48–49 in Learning Phase of Sigmoid Curve, 48 pillars of, see Parthenon Principle reinvention of, 50 tracking health of, 49 zero-based thinking about, 76 Carnegie, Dale, on dealing with people, 90 cash reserves, building, 49–50 catalogs, 168 changes, incremental, 113–114 Churchill, Winston, on giving in, 195 clarity defining business/career for, 13, 15–19 of goals, 57–58 and identifying areas of excellence, 33, 35–37 and knowledge of customers, 27, 29–32 personal strategic planning for, 3, 5–11 and placement on Sigmoid Curve, 45, 47–51 removing critical constraints for, 39, 41–44 and study of competition, 21, 23–26 <strong>Coach</strong>ing and Mentoring Program, 201 cold calls, 141, 142 comparative advantage, see Ricardo’s Law of Comparative Advantage Competing for the Future (Gary Hamel), 8 competition, 21, 23–26 application exercise for studying, 25–26 comparing yourself to, 24 investigating, 24, 25 in the marketplace, 23–24 and price setting, 124–125, 157 and your area of supreme excellence, 24–25 competitive advantage maintaining, 49 and strategy for ‘‘golden chain’’ of referrals, 142, 146 of Unique Selling Proposition, 24 complacency, 49 concentrated attention, 58 congruence, law of, 182 consequences (with delegated tasks), 87 consolidation of tasks, 60 constraints critical, see critical constraints external vs. internal, 43
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Also by Brian Tracy Focal Point: A
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TurboCoach
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TurboCoach A Powerful System for Ac
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Contents Introduction .............
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Introduction In the last few years
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PART I GAIN CLARITY
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CHAPTER 1 Create Your Personal Stra
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YOUR SUCCESS IN LIFE is determined,
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Create Your Personal Strategic Plan
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Create Your Personal Strategic Plan
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Create Your Personal Strategic Plan
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CHAPTER 2 What Business Are You In?
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SEVEN KEY QUESTIONS AND THEIR ANSWE
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What Business Are You In? 17 viders
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24 TurboCoach whether your company
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26 TurboCoach 3. What are your area
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CAN YOU IDENTIFY YOUR CUSTOMERS? Do
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Know Your Customers 31 characterist
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CHAPTER 5 Identify Your Areas of Ex
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YOU HAVE SPECIAL GIFTS AND ABILITIE
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Identify Your Areas of Excellence 3
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CHAPTER 6 Remove Your Critical Cons
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ONE COMMON FEATURE of the complex a
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Remove Your Critical Constraints 43
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CHAPTER 7 Where Are You on the Sigm
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IF YOU OBSERVE THEM CLOSELY, you wi
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Where Are You on the Sigmoid Curve?
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Where Are You on the Sigmoid Curve?
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PART II INCREASE YOUR PRODUCTIVITY
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CHAPTER 8 Eleven Keys to Increasing
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PERSONAL PRODUCTIVITY IS A KEY DIFF
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Eleven Keys to Increasing Your Prod
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Eleven Keys to Increasing Your Prod
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Eleven Keys to Increasing Your Prod
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CHAPTER 9 Pareto’s Law ‘‘He w
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THE MOST IMPORTANT OF ALL productiv
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Pareto’s Law 69 your personal pro
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Pareto’s Law 71 daily work life,
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CHAPTER 10 Zero-Based Thinking ‘
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HABIT DETERMINES NEARLY 100 PERCENT
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Zero-Based Thinking 77 change. So d
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Zero-Based Thinking 79 a. Are there
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CHAPTER 11 Effective Delegation ‘
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TIME IS YOUR MOST PRECIOUS RESOURCE
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Effective Delegation 85 gate an imp
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Effective Delegation 87 Agree on Co
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Effective Delegation 89 person to w
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CHAPTER 12 The Power of Leverage
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IN THE WORDS OF THE GREEK PHILOSOPH
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The Power of Leverage 95 relationsh
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The Power of Leverage 97 7. Leverag
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CHAPTER 13 Ricardo’s Law of Compa
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A LONDON MEMBER OF PARLIAMENT and s
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Ricardo’s Law of Comparative Adva
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Ricardo’s Law of Comparative Adva
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Ricardo’s Law of Comparative Adva
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CHAPTER 14 The Parthenon Principle
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DURING THE PERSIAN WAR, the buildin
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The Parthenon Principle 113 Increme
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The Parthenon Principle 115 4. How
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PART III GROW YOUR BUSINESS
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122 TurboCoach Seven Ways to Turboc
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124 TurboCoach Consider the case of
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126 TurboCoach 7. Reduce your selli
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132 TurboCoach experiences are comm
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134 TurboCoach son ritual. Early in
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136 TurboCoach amazes his customers
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142 TurboCoach referred to you by a
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144 TurboCoach cused on developing
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146 TurboCoach Creating a ‘‘Gol
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148 TurboCoach With each step, your
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150 TurboCoach is meaningful to you
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