success - Turbo Coach, achieve breakthroughs - Brian Tracy
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
114<br />
<strong>Turbo</strong><strong>Coach</strong><br />
Promotion 10% 1.46 x<br />
Referrals 10% 1.61 x<br />
Productivity 10% 1.76 x<br />
Profitability 10% 1.94 x<br />
Focus on these seven areas in your organization or business.<br />
Inspire your key employees to do the same. Together,<br />
look for ways to make small, marginal improvements. How<br />
can you increase sales? In what ways can you improve the<br />
quality of your services? What would you have to do to raise<br />
prices, even marginally? How might you improve the effectiveness<br />
of your promotional activities? What would it take<br />
to increase your number of referrals? What steps can you<br />
take to improve productivity? What can you do to reduce<br />
costs? As the table indicates, if you <strong>achieve</strong> just a 10 percent<br />
improvement in each of these areas, the overall productivity<br />
and profitability of your business or organization will<br />
double.<br />
Application Exercise<br />
1. What improvements could you make in your products<br />
to make them more attractive and salable?<br />
2. How could you alter or improve your sales and marketing<br />
strategies and processes to increase your sales?<br />
3. How could you improve your customer service operations<br />
to make your business more client-friendly?
Change language