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success - Turbo Coach, achieve breakthroughs - Brian Tracy

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68<br />

<strong>Turbo</strong><strong>Coach</strong><br />

Pareto’s Law<br />

Italian economist and sociologist Vilfredo Pareto, known for<br />

his application of mathematics to economic analysis, developed<br />

a key time management concept. In his first work,<br />

Cours d’economie politique (1896–1897), he published his<br />

famous Law of Income Distribution, a complicated mathematical<br />

formulation that attempted to prove that the distribution<br />

of incomes and wealth in society follows a consistent<br />

pattern throughout history, in all societies throughout the<br />

world. He proposed that typically 20 percent of the population<br />

earns 80 percent of the income and possesses 80 percent<br />

of the wealth.<br />

Today, Pareto’s Law has been expanded into what is<br />

commonly referred to as the 80–20 Rule. Broadly stated, this<br />

important principle says that 80 percent of the results you<br />

<strong>achieve</strong> are produced by 20 percent of your efforts.<br />

We have learned that Pareto’s Law has relevance to many<br />

aspects of our lives. Look closely at your own life. It is very<br />

probable that 20 percent of your personal relationships bring<br />

you 80 percent of the joy in your life. Twenty percent of your<br />

beliefs may govern 80 percent of your attitudes. And so on.<br />

Pareto’s Law also has relevance to many facets of business.<br />

Typically, 20 percent of your customers will account<br />

for 80 percent of your sales. Twenty percent of your products<br />

will account for 80 percent of your revenues. Twenty percent<br />

of your marketing initiatives will yield 80 percent of your<br />

marketing results. Twenty percent of your employees will<br />

perform 80 percent of the productive work.<br />

What has all this to do with personal productivity? A<br />

great deal. The fact is that Pareto’s Law is one of the most<br />

powerful principles you can use in your efforts to increase

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