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68<br />
<strong>Turbo</strong><strong>Coach</strong><br />
Pareto’s Law<br />
Italian economist and sociologist Vilfredo Pareto, known for<br />
his application of mathematics to economic analysis, developed<br />
a key time management concept. In his first work,<br />
Cours d’economie politique (1896–1897), he published his<br />
famous Law of Income Distribution, a complicated mathematical<br />
formulation that attempted to prove that the distribution<br />
of incomes and wealth in society follows a consistent<br />
pattern throughout history, in all societies throughout the<br />
world. He proposed that typically 20 percent of the population<br />
earns 80 percent of the income and possesses 80 percent<br />
of the wealth.<br />
Today, Pareto’s Law has been expanded into what is<br />
commonly referred to as the 80–20 Rule. Broadly stated, this<br />
important principle says that 80 percent of the results you<br />
<strong>achieve</strong> are produced by 20 percent of your efforts.<br />
We have learned that Pareto’s Law has relevance to many<br />
aspects of our lives. Look closely at your own life. It is very<br />
probable that 20 percent of your personal relationships bring<br />
you 80 percent of the joy in your life. Twenty percent of your<br />
beliefs may govern 80 percent of your attitudes. And so on.<br />
Pareto’s Law also has relevance to many facets of business.<br />
Typically, 20 percent of your customers will account<br />
for 80 percent of your sales. Twenty percent of your products<br />
will account for 80 percent of your revenues. Twenty percent<br />
of your marketing initiatives will yield 80 percent of your<br />
marketing results. Twenty percent of your employees will<br />
perform 80 percent of the productive work.<br />
What has all this to do with personal productivity? A<br />
great deal. The fact is that Pareto’s Law is one of the most<br />
powerful principles you can use in your efforts to increase