success - Turbo Coach, achieve breakthroughs - Brian Tracy

CHAPTER 3
Study Your Competition
‘‘Facts do not cease to exist because they are ignored.’’
ALDOUS HUXLEY
In the last six months, have you spent any time learning more about
your leading competitors? YES NO
Do you have a good idea of what your leading competitors are offering
to the market? Are you familiar with their business or marketing strategies?
YES NO
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This chapter explores how to identify the individuals, both inside
and outside your organization or business, with whom you compete
for the same results and rewards. It will also help you start developing
strategies that allow you to achieve superior results in the
shortest period of time. The Application Exercise at the end of
this chapter takes you through the steps necessary to identify
what your customers are looking for, what your competition
offers, and how you can maximize your offerings to meet
customers’ wants and needs.
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