success - Turbo Coach, achieve breakthroughs - Brian Tracy

Index
207
in Decline Phase of Sigmoid Curve,
50
and definition of career/business, 16
developing gifts and abilities to
achieve, 35
focus for achieving, 25
performance, 6
in personal strategic planning, 7
productivity and clarity of, 57
and removal of critical constraints,
41–43
setting, 57–58
written, 58
Goethe, Johann Wolfgang von, on
applying knowledge, 152
‘‘golden chain’’ of referrals, 142, 146
growing your business
by creating personal brand, 175,
177–183
by increasing revenues, 118,
121–127
by maximizing profits, 185, 187–195
with powerful marketing plan, 153,
155–163, 165, 167–173
through levels of customer satisfaction,
129, 131–137
through referrals, 138, 141–152
Growth Phase (Sigmoid Curve), 48–50
habit(s), 75
for achieving vision, 62
as critical constraints, 43
in Decline Phase of Sigmoid Curve,
50
needed for goal achievement, 10
work, 59–60
zero-based thinking as, 75–77
Hamel, Gary, 8
Harry & David, 151
high-value activities
focusing on, 84
low-value activities vs., 70
and Pareto’s Law, 67–72
high-value customers, 30–31
high-value tasks, 58, 60
Hill, Napoleon
on misused time, 73
on vision and dreams, 3
Hooker, Richard, on change and inconvenience,
45
hourly rate, evaluating activities at, 70–
71, 84, 103
Hugo, Victor, on planning, 65
Huxley, Aldous, on ignoring facts, 21
Iacocca, Lee, on making decisions, 119
IBM, 170
ideas, leveraging of other people’s, 96
image projection, 168, see also personal
branding
Income Distribution, Law of, 68
increasing revenues, 118, 121–127
application exercise for, 126–127
by increasing your prices, 124–125
by making larger sales, 124
by making more profitable sales, 125
by making more sales, 122
by reducing your selling costs, 126
by selling more often to existing customers,
122–123
by selling something else, 123–124
incremental changes, 113–114
institutions, life cycles of, 47
internal critical constraints, 43
internal customers, 29
internal motivation, 36
Internet
effect of, 16–17
and leveraging of knowledge, 94
marketing via, 160
sales via, 170–171
Jackson, C. D., on great ideas, 26
joy
in area of excellence, 36
and 80–20 Rule, 68
Jung, Carl Gustav, on individual differences,
32
knowledge
for achieving vision, 62
of competition, 24
of customers, 27, 29–32
leveraging of other people’s, 94
needed for goal achievement, 10