success - Turbo Coach, achieve breakthroughs - Brian Tracy
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<strong>Turbo</strong><strong>Coach</strong><br />
or business fall on the Sigmoid Curve. Do you find yourself<br />
in phase one, the Learning Phase? Are you in phase two, the<br />
Growth Phase? Do you find yourself between phases two and<br />
three, in a period of Leveling Off? Or are you at phase three,<br />
the Decline Phase?<br />
Figure 7-1. Sigmoid Curve<br />
I<br />
Learning<br />
Phase<br />
II<br />
Growth<br />
Phase<br />
III<br />
Decline<br />
Phase<br />
Let’s take a closer look at what you can expect to encounter<br />
in each of these phases. Phase one, the Learning<br />
Phase, is characterized by a high level of activity. As you<br />
launch your career or business, you confront opportunities<br />
and problems, take on new initiatives and absorb the lessons<br />
they teach you, and invest high levels of energy and time to<br />
<strong>achieve</strong> professional and financial rewards. Most new business<br />
ventures do not survive phase one. They lack either the<br />
will or the means to survive, or both. The high failure rate of<br />
business start-ups is testimony to the difficulty of phase one.<br />
If you have survived phase one, you will enter the heady<br />
atmosphere of the Growth Phase. During phase two, busi-
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