success - Turbo Coach, achieve breakthroughs - Brian Tracy

Effective Delegation
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person to whom you are delegating the task will also come
into play in how you apply these principles. In professional
baseball, for example, the manager doesn’t use the pitcher to
pinch hit. That’s not his forte.
Third, avoid the trap into which many entrepreneurs
fall—depriving yourself of the benefits of delegation because
you have no one on your staff capable of carrying out the
assignment. Successful entrepreneurs make extensive use of
outsourcing. For example, you may spend hours preparing
PowerPoint slides for inclusion in your sales presentations,
though it takes an inordinate amount of time and you’re not
even very good at it. Consider outsourcing—delegating this
task to an independent contractor who specializes in this
area. Your slides will be of better quality, and you will be
free to focus on tasks that are of higher value and at which
you are more skilled.
Finally, if all of this seems more trouble than it is worth,
give it a try anyway. Like any other skill, effective delegation
takes time to master. But if you persist, the rewards you will
receive in terms of dramatically increased personal productivity
may astound you.
Application Exercise
1. What one activity or task that does not represent the
highest and best use of your time, but that is nevertheless
important to the success of your business, will you
delegate?
2. What skills and experience will a person require in
order to efficiently and effectively carry out this activ-