success - Turbo Coach, achieve breakthroughs - Brian Tracy

CHAPTER 21
Maximize Profits
‘‘Sometimes you must fight and win, just because all the pain and suffering
you experienced up to this point on your quest would be rendered futile if
you were to surrender now.’’
ALVIN DAY
Within the last six months, have you assessed the profitability of your
organization or your business? YES NO
Can you identify the profitability of the following six elements in your
organization or business: Employees? Customers? Sales and marketing
efforts? Products and services? Markets? Yourself (as measured by
your tasks and activities)? YES NO
............................................................
This chapter shows you how to assess the profitability of your
organization or business by examining those six key elements. The
Application Exercise at the end of this chapter will help you identify
the weak links in the chain of profitability so that you can
take appropriate action to ensure that every aspect of your
organization or business contributes to generating the highest
possible profits.
................................................
185