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CHAPTER 13<br />

Ricardo’s Law of<br />

Comparative Advantage<br />

‘‘Don’t try to be great at all things. Pick a few things to be good at and be the<br />

best you can.’’<br />

LIZ ASHE<br />

Can you identify those areas in your career or business where you enjoy<br />

a comparative advantage in the marketplace? YES NO <br />

Are you committed to exercise your comparative advantage by concentrating<br />

your energies on your highest-value activities and delegating or<br />

outsourcing the rest? YES NO <br />

............................................................<br />

This chapter examines the principle of comparative advantage and<br />

discusses how to put this principle to use in achieving your career<br />

and business goals. The Application Exercise at the end of the<br />

chapter leads you through the steps needed to identify your comparative<br />

advantage and plan for the most productive use of your<br />

time and energy.<br />

....................................................<br />

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