success - Turbo Coach, achieve breakthroughs - Brian Tracy

208
Index
Law of Correspondence, 10
Law of Income Distribution, 68
leadership, law of, 181
Learning Phase (Sigmoid Curve), 48,
49
leisure time, productivity and, 59
lessons learned from others’ failures,
95, 96
leverage, 83, 91, 93–98
application exercise for, 97–98
of other people’s contacts/credibility,
97
of other people’s energy, 94
of other people’s failures, 96
of other people’s ideas, 96
of other people’s knowledge, 94
of other people’s money, 94–95
of other people’s success, 95
through effective delegation, 83–90
life, applying Law of Comparative Advantage
to, 103–104
life cycles, see Sigmoid Curve
loans, 94–95
location for selling, 169–171
low-value activities, 60
high-value activities vs., 70
and Pareto’s Law, 67–72
low-value customers, 30–31
low-value tasks, 58
Marathon and Associates, 192
marketing
budgets for, 141
and 80–20 Rule, 68
profitability of, 190–191
strategy for, 124–125
zero-based thinking about, 76
marketing plan, 153, 155–163, 165,
167–173
application exercises for, 161–163,
171–173
basic elements in, 155–156
packaging issues in, 167–168
people aspects of, 158–159
place for sales in, 169–171
positioning issues in, 168–169
price issues in, 157
product/service definition in,
156–157
promotion in, 159–161
market profitability, 193
meeting customer expectations,
132–133
Misner, Ivan R., 145
mission, 9
money, leveraging of other people’s,
94–95
morale (in Decline Phase of Sigmoid
Curve), 49
motivation, working in area of excellence
and, 36
Murrow, Edward R., on difficulty as an
excuse, 39
nations
comparative advantage of, 101–102
life cycles of, 47
networking, 97
Northwest Mutual Life Assurance
Company, 60–61
opinions (as critical constraints), 43
opportunities (in Growth Phase of Sigmoid
Curve), 49
opportunity cost, 103, 104
outsourcing, 89, 104
pace of work, productivity and, 59–60
packaging
in marketing plan, 167–168
personal branding as, 177–183
Pareto, Vilfredo, 68
Pareto’s Law, 65, 67–72
and customer profitability, 190
and hourly rate for activities, 70–71
and personal productivity, 68–70
relevance of, 68
and return on time, 67
Parthenon Principle, 109, 111–115
application exercise for, 114–115
as career- or business-building metaphor,
112
and incremental changes, 113–114
and value of small changes, 112
Pasteur, Louis, on chance, 13