success - Turbo Coach, achieve breakthroughs - Brian Tracy

Create Your Personal Brand
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The Seven Laws of Personal Branding
1. The Law of Specialization. Focus your brand on one
specific area of achievement in your work. Avoid diversification.
Do not try to be all things to all people.
Select a specific industry, product, service, or skill in
which you can excel.
2. The Law of Leadership. Become one of the most
knowledgeable, skilled, and respected people in your
field. Be the very best at what you do. Consistently
strive to become better and better.
3. The Law of Personality. Your personal brand must be
built around your personality, in all its aspects. The
most important part of personal branding is that you
be perceived as a nice and trustworthy person. Be
pleasant, positive, and cheerful. Treat everyone well,
no matter what the circumstances. And always do
what you say you will do. Be sure your customers
enjoy their interaction with you and know they can
depend on you.
4. The Law of Distinctiveness. Once you have created
your own personal brand, you must express it in a
unique way. Everything you do must be part of the
‘‘package.’’ Sometimes a small factor, like sending
cookies to a customer, can brand you in a distinct
way. Why? Because no one else does it. Your goal is to
be perceived as unique, thus differentiating you from
everyone else vying for the attention of your prospective
customer.
5. The Law of Visibility. To be effective, your personal
brand must be seen repeatedly and consistently. You