success - Turbo Coach, achieve breakthroughs - Brian Tracy

MANAGING THE CUSTOMER’S PERCEPTION is the
critical consideration in creating a powerful marketing plan.
Successful companies focus not only on improving the economic
value of their products but also on increasing their
perceived value.
Packaging
Packaging plays a major role in determining how the customer
views your product. Packaging takes many forms.
First, consider the actual physical packaging, from the
product’s color and shape and style to the container in which
it is shipped. Apple Computer, Inc. has been a leader in de-