success - Turbo Coach, achieve breakthroughs - Brian Tracy

CHAPTER 19
Complete Your Powerful
Marketing Plan
‘‘In the world of marketing, perception is everything.’’
ANONYMOUS
Do you have a solid and up-to-date understanding of the packaging,
positioning, and place options for your organization or business?
YES NO
Does your organization or business invest the appropriate amounts of
energy and resources to ensure the best packaging, positioning, and
place for its products or services? YES NO
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This chapter explores the second group of key characteristics of
a solid marketing plan: packaging, positioning, and place. These
critical elements of the marketing plan can give your business’s
product or service the best possible exposure and competitive
advantage. The Application Exercise at the end of this chapter
takes you through the steps to complete your marketing plan
while ensuring that your business gets the best possible
return for its efforts.
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