success - Turbo Coach, achieve breakthroughs - Brian Tracy

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Index
thinking (continued)
questions for focusing, 15–16
strategic, 6
zero-based, 73, 75–79
time, 83
and evaluating activities at hourly
rate, 70–71, 84
in goal setting, 58
investment of, in Learning Phase, 48
and lengthening of workday, 59
leveraging, 83
return on, 67
time management, 67
application exercise for, 71–72
effective delegation for, 84–90
and hourly rate for activities, 70–71
and Pareto’s Law, 65, 67–72
and Ricardo’s Law of Comparative
Advantage, 103–104
through leverage, 91, 93–98
time off, productivity and, 59
Toastmasters, 9
Tracy, Brian, 201
Truman, Harry S., on getting credit, 98
Unique Selling Proposition (USP), 24
urgency, sense of, 59
USP (Unique Selling Proposition), 24
vacations, productivity and, 59
value(s)
of activities, 70, 84
alignment of goals and, 58
of customers, 30–31
list of, 197–199
needed for goal achievement, 9
of personal strategic planning, 6, 8
promised, 178–179
of small changes, 112
of tasks, 58
in Unique Selling Proposition, 24
Van Dyke, Henry, on using talents, 37
Veloso, Maria, 160
visibility, law of, 181–182
vision
in Learning Phase of Sigmoid Curve,
49
needed for goal achievement, 9
visualization, 61–62
wealth, distribution of, 68
Web Copy That Sells (Maria Veloso),
160
Web site, 171
White House Office of Consumer Affairs,
142
Wilson, Jerry, 146
wisdom, 95, 96
‘‘W-O-M Factor,’’ 145
Wood, Robert E., on business as war,
51
Word-of-Mouth Marketing (Jerry Wilson),
146
word-of-mouth referrals, 145
work
aligning skills and, 60
and 80–20 Rule, 68
productivity and habits of, 59–60
quality of, in personal branding, 180
visualizing, 61–62
workday, lengthening, 59
working smarter, 60
The World’s Best Known Marketing
Secret (Ivan R. Misner), 145
Wright, Frank Lloyd, on price of success,
107
zero-based thinking, 73, 75–79
application exercise for, 78–79
application of, 77–78
regular practice of, 75–77