success - Turbo Coach, achieve breakthroughs - Brian Tracy

Four Levels of Customer Satisfaction
137
tomers. And if your goal is to lead in your field and dominate
your market, focus on ways to amaze your customers. This
will lead to unparalleled customer loyalty and to a torrent of
referrals—a subject we will explore in more depth in the next
chapter.
Application Exercise
1. What do your customers expect when they purchase
your products or services?
2. Do you consistently meet these expectations?
3. If you do not consistently meet your customers’ expectations,
what steps will you take to ensure you will
meet them moving forward?
4. How could you exceed your customers’ expectations?
5. How could you delight your customers?
6. How could you amaze your customers?
7. What actions do you commit to take immediately as
a result of insights gained in this chapter?
‘‘It takes twenty years to
build a reputation and
five minutes to lose it.’’
WARREN BUFFETT