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success - Turbo Coach, achieve breakthroughs - Brian Tracy

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102<br />

<strong>Turbo</strong><strong>Coach</strong><br />

proposition was initially regarded as preposterous—and<br />

often still is by those who do not truly understand the principle.<br />

Through his research, Ricardo demonstrated that trade<br />

between two countries can be mutually profitable, even when<br />

one country is more productive than the other in every commodity<br />

that is being exchanged. Ricardo used trade between<br />

Portugal and England as a prime example. Portugal could<br />

produce both wheat and wine more cheaply than England,<br />

giving Portugal an absolute cost advantage in both commodities.<br />

Delving deeper into the economics of these two industries,<br />

Ricardo found that one unit of wine in England cost<br />

the same amount to produce as two units of wheat, while in<br />

Portugal, the production cost of one unit of wine was the<br />

same as 1.5 units of wheat.<br />

Lost Opportunity<br />

Even though Portugal could produce wheat more cheaply<br />

than England, every unit of wheat it produced cost the country<br />

the opportunity to make a higher profit by producing a<br />

unit of wine. This is known as a lost opportunity cost.<br />

From this perspective, Portugal had a comparative cost<br />

advantage in the production of wine and England had a comparative<br />

advantage in the production of wheat. Ricardo went<br />

on to show how both countries could benefit by trading these<br />

two products with each other, with Portugal focusing on the<br />

production of wine and England focusing on the production<br />

of wheat.

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