success - Turbo Coach, achieve breakthroughs - Brian Tracy

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TurboCoach
you would not get into again today
if you had it to do over?
Start with your relationships, both personal and professional.
Do any of your relationships represent a commitment
of energy, time, emotion, or money that, knowing what you
do today, you would not commit to again?
Take a look at your career or business. Are you in an
organization or a position that is not a good fit for your values,
skills, and abilities? Have you developed relationships or
alliances within your company, division, or department that
are no longer productive? If you are in business, are there
products or services among your current offerings that you
would not offer today, knowing what you now know? Is
there a market to which you are selling that you would not
enter? Are there customers you would not take on? Employees
you would not hire? Processes you would not adopt?
Channels of distribution you would not use? Sales and marketing
strategies you would not follow?
If you answer ‘‘yes’’ to any such question, another germane
question automatically follows: Why are you still in
this company or in this position? Why are you involved in
this relationship? Why do you still sell this product or service?
Why do you continue to target this market or these
customers? Why do you still retain this employee? Why do
you still follow this process? Why do you continue to follow
this strategy? And so on.
No one with a modicum of common sense begins something
that does not at least appear to make sense. When we
enter a relationship, hire an employee, make an investment,
or launch a marketing strategy, we do so because we are convinced
it will benefit us. Over a period of time, our needs