success - Turbo Coach, achieve breakthroughs - Brian Tracy

Get Referrals
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return—turned out to be a gift to us. We searched for an
alternate supplier and found a company, Harry & David,
that stringently monitors the quality of its offerings, just as
we do our own. While their packaging is attractive, their emphasis
is on a variety of beautiful fresh fruits and delectable
nuts and top-quality biscuits. Since making the change, we
have received countless calls and cards from very satisfied
customers thanking us for our generosity!
Making Yourself Referable
We have laid out a number of tried and proven strategies for
building a pipeline of referrals. The foundation upon which
they must be laid, the glue that holds them all together, is
you. In the final analysis, it is your character, your commitment
to excellence, and your genuine concern for your customer
that will determine the number and the quality of
referrals your customer brings to you. Every day, look in the
mirror and ask, ‘‘Am I the kind of person I would recommend
to my family, to my closest friends, to my most esteemed
associates?’’ If the answer is yes, you are on track. If
not, redouble your resolve to become that kind of person.
You will be happier for it. You will also enjoy unparalleled
success in developing a strong referral network.
Leave no stone unturned in your efforts to develop a
golden chain of referrals. Use every strategy possible to transform
your customers into advocates for you, your business,
and your services and products. It is the wisest and most
cost-effective marketing strategy you could possibly design.