success - Turbo Coach, achieve breakthroughs - Brian Tracy

JUST AS SURELY AS BUILDING a powerful corporate
brand is the key to differentiating a product in the marketplace,
and thus building a successful business, so creating a
strong personal brand is the key to differentiating yourself
from your competitors, thereby ensuring your own success
as well as that of your business. Your personal brand determines
how people respond to you, whether they listen to
you, whether they buy from you, how much they buy, what
they are willing to pay, and so on.
You may be surprised to learn that you are your most
important product. As such, you already have your own personal
brand. You might think of it as your image or your
reputation. It is how people perceive you; the values, virtues,