success - Turbo Coach, achieve breakthroughs - Brian Tracy

204
Index
belief(s) (continued)
and 80–20 Rule, 68
that no one else can do task as well
as you, 103
benchmarks (for delegated tasks), 86
borrowing money, 94–95
branding, see personal branding
Brian Tracy International, 201
brochures, 168
Buffett, Warren, on reputation, 137
bunching of tasks, 60
business(es)
applying Ricardo’s Law of Comparative
Advantage to, 104–106
core systems of, 113–114
cycles of, 48–50
in Decline Phase of Sigmoid Curve,
49
defining, 13, 15–19
80–20 Rule in, 68
growing, see growing your business
in Growth Phase of Sigmoid Curve,
48–49
internal constraints on, 43
in Learning Phase of Sigmoid Curve,
48
pillars of, see Parthenon Principle
potential, 17–18
reinvention of, 50
tracking health of, 49
zero-based thinking about, 76
buyer’s remorse, 144
careers(s)
cycles in, 48–50
in Decline Phase of Sigmoid Curve,
49
defining, 13, 15–19
in Growth Phase of Sigmoid Curve,
48–49
in Learning Phase of Sigmoid Curve,
48
pillars of, see Parthenon Principle
reinvention of, 50
tracking health of, 49
zero-based thinking about, 76
Carnegie, Dale, on dealing with people,
90
cash reserves, building, 49–50
catalogs, 168
changes, incremental, 113–114
Churchill, Winston, on giving in, 195
clarity
defining business/career for, 13,
15–19
of goals, 57–58
and identifying areas of excellence,
33, 35–37
and knowledge of customers, 27,
29–32
personal strategic planning for, 3,
5–11
and placement on Sigmoid Curve,
45, 47–51
removing critical constraints for, 39,
41–44
and study of competition, 21, 23–26
Coaching and Mentoring Program, 201
cold calls, 141, 142
comparative advantage, see Ricardo’s
Law of Comparative Advantage
Competing for the Future (Gary
Hamel), 8
competition, 21, 23–26
application exercise for studying,
25–26
comparing yourself to, 24
investigating, 24, 25
in the marketplace, 23–24
and price setting, 124–125, 157
and your area of supreme excellence,
24–25
competitive advantage
maintaining, 49
and strategy for ‘‘golden chain’’ of
referrals, 142, 146
of Unique Selling Proposition, 24
complacency, 49
concentrated attention, 58
congruence, law of, 182
consequences (with delegated tasks), 87
consolidation of tasks, 60
constraints
critical, see critical constraints
external vs. internal, 43