success - Turbo Coach, achieve breakthroughs - Brian Tracy

CHAPTER 18
Create a Powerful
Marketing Plan
‘‘Perseverance is more prevailing than violence, and many things that
cannot be overcome when they are together yield themselves up when
taken little by little.’’
PLUTARCH
Do you have a thorough understanding of the product, price, people,
and promotional options for your organization or business?
YES NO
Does the marketing plan for your organization or business focus the
right level of attention and energy on product, price, people, and promotion?
YES NO
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This chapter looks at the first four elements of the marketing
plan—product, price, people, and promotion—and shows you how
to analyze these critical aspects of your organization or business
for maximum return on your marketing dollar. The Application
Exercise at the end of this chapter leads you through a detailed
analysis of these elements and positions you to take action
for maximum competitive advantage.
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