success - Turbo Coach, achieve breakthroughs - Brian Tracy

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TurboCoach
Application Exercise
1. Why would someone choose to refer you to the people
he values most?
2. Why would someone choose to refer your company
to the people she values most?
3. Why would your customers choose to refer your
product or service to the people they value most?
4. Make a list of the customers you believe you have
‘‘delighted.’’ They represent the most likely candidates
to approach for referrals.
5. Make a list of the customers you believe you have
‘‘amazed.’’ They, too, represent the most likely candidates
to approach for referrals.
6. Devise a strategy to secure as many quality referrals
as possible from your existing customer base.
7. What actions do you commit to take immediately as
a result of insights gained in this chapter?
‘‘Knowing is not enough;
we must apply.
Willing is not enough;
we must do.’’
JOHANN WOLFGANG VON GOETHE