success - Turbo Coach, achieve breakthroughs - Brian Tracy

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106 TurboCoach could increase the productivity and profitability of his business, even though he was now paying slightly more money for his components. This is a classic example of stressing your comparative versus your absolute advantage. Carefully examine your own business. Which of your products and services yield the highest return? These represent your comparative advantage in the marketplace. Ask the same question about your internal processes. Could you increase the productivity and profitability of your business by focusing your resources on these and purchasing or outsourcing all others? Application Exercise 1. What are the 20 percent of your activities that produce 80 percent of your results? These represent your personal comparative advantage. 2. What are the 80 percent of your activities that account for 20 percent of your results? These are candidates for delegation or outsourcing. 3. What is your current hourly rate? (Divide your annual income by 2,000.) 4. Are there activities that you currently do that you would not pay someone your hourly rate to do? These are candidates for delegation or outsourcing. 5. Which of your products or services represent the highest return on investment of your business’s resources? They represent your business’s areas of comparative advantage.
Ricardo’s Law of Comparative Advantage 107 6. Which of your products or services represent the lowest return on investment of your business’s resources? These are candidates for outsourcing or purchase from outside vendors. 7. What actions do you commit to take immediately as a result of insights gained in this chapter? ‘‘I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen.’’ FRANK LLOYD WRIGHT
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Also by Brian Tracy Focal Point: A
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TurboCoach
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TurboCoach A Powerful System for Ac
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Contents Introduction .............
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Introduction In the last few years
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PART I GAIN CLARITY
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CHAPTER 1 Create Your Personal Stra
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YOUR SUCCESS IN LIFE is determined,
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Create Your Personal Strategic Plan
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CHAPTER 2 What Business Are You In?
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SEVEN KEY QUESTIONS AND THEIR ANSWE
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What Business Are You In? 17 viders
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24 TurboCoach whether your company
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26 TurboCoach 3. What are your area
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CAN YOU IDENTIFY YOUR CUSTOMERS? Do
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Know Your Customers 31 characterist
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CHAPTER 5 Identify Your Areas of Ex
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YOU HAVE SPECIAL GIFTS AND ABILITIE
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Identify Your Areas of Excellence 3
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CHAPTER 6 Remove Your Critical Cons
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ONE COMMON FEATURE of the complex a
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Remove Your Critical Constraints 43
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CHAPTER 7 Where Are You on the Sigm
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IF YOU OBSERVE THEM CLOSELY, you wi
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Where Are You on the Sigmoid Curve?
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Where Are You on the Sigmoid Curve?
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PART II INCREASE YOUR PRODUCTIVITY
Page 65 and 66: CHAPTER 8 Eleven Keys to Increasing
Page 67 and 68: PERSONAL PRODUCTIVITY IS A KEY DIFF
Page 69 and 70: Eleven Keys to Increasing Your Prod
Page 75 and 76: CHAPTER 9 Pareto’s Law ‘‘He w
Page 77 and 78: THE MOST IMPORTANT OF ALL productiv
Page 79 and 80: Pareto’s Law 69 your personal pro
Page 81 and 82: Pareto’s Law 71 daily work life,
Page 83 and 84: CHAPTER 10 Zero-Based Thinking ‘
Page 85 and 86: HABIT DETERMINES NEARLY 100 PERCENT
Page 87 and 88: Zero-Based Thinking 77 change. So d
Page 89 and 90: Zero-Based Thinking 79 a. Are there
Page 91 and 92: CHAPTER 11 Effective Delegation ‘
Page 93 and 94: TIME IS YOUR MOST PRECIOUS RESOURCE
Page 95 and 96: Effective Delegation 85 gate an imp
Page 97 and 98: Effective Delegation 87 Agree on Co
Page 99 and 100: Effective Delegation 89 person to w
Page 101 and 102: CHAPTER 12 The Power of Leverage
Page 103 and 104: IN THE WORDS OF THE GREEK PHILOSOPH
Page 105 and 106: The Power of Leverage 95 relationsh
Page 107 and 108: The Power of Leverage 97 7. Leverag
Page 109 and 110: CHAPTER 13 Ricardo’s Law of Compa
Page 111 and 112: A LONDON MEMBER OF PARLIAMENT and s
Page 113 and 114: Ricardo’s Law of Comparative Adva
Page 115: Ricardo’s Law of Comparative Adva
Page 119 and 120: CHAPTER 14 The Parthenon Principle
Page 121 and 122: DURING THE PERSIAN WAR, the buildin
Page 123 and 124: The Parthenon Principle 113 Increme
Page 125 and 126: The Parthenon Principle 115 4. How
Page 127 and 128: PART III GROW YOUR BUSINESS
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Page 131 and 132: 122 TurboCoach Seven Ways to Turboc
Page 133 and 134: 124 TurboCoach Consider the case of
Page 135 and 136: 126 TurboCoach 7. Reduce your selli
Page 141 and 142: 132 TurboCoach experiences are comm
Page 143 and 144: 134 TurboCoach son ritual. Early in
Page 145 and 146: 136 TurboCoach amazes his customers
Page 151 and 152: 142 TurboCoach referred to you by a
Page 153 and 154: 144 TurboCoach cused on developing
Page 155 and 156: 146 TurboCoach Creating a ‘‘Gol
Page 157 and 158: 148 TurboCoach With each step, your
Page 159 and 160: 150 TurboCoach is meaningful to you
Page 161 and 162: 152 TurboCoach Application Exercise
Page 165 and 166: 156 TurboCoach These seven elements
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158 TurboCoach People The third ele
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160 TurboCoach type of program duri
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162 TurboCoach Price 1. What is the
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168 TurboCoach signing computer she
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170 TurboCoach For many years, IBM
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172 TurboCoach 3. How might you alt
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178 TurboCoach qualities, and attri
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180 TurboCoach The Whole Package Pa
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182 TurboCoach must be busy and act
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188 TurboCoach ally be losing money
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190 TurboCoach There are several qu
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192 TurboCoach Marathon and Associa
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194 TurboCoach What will you do wit
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198 Appendix Helpfulness Meticulous
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204 Index belief(s) (continued) and
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206 Index Drucker, Peter on commitm
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208 Index Law of Correspondence, 10
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210 Index products (continued) prof
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212 Index thinking (continued) ques
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Program and the Coaching Excellence
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success - Turbo Coach, achieve breakthroughs - Brian Tracy

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