success - Turbo Coach, achieve breakthroughs - Brian Tracy

180
TurboCoach
The Whole Package
Pay close attention to your entire image. Of course, your
character is of paramount importance. But you make an impact
on people in other ways as well.
Your appearance—the clothes you wear, your personal
grooming, your posture—has an enormous emotional impact
on how other people see you, think about you, and relate to
you.
Your attitude is vital. If you are genuinely pleasant and
cheerful in your interaction with others, they will enjoy being
with you. They will be more inclined to trust you and do
business with you.
Your overall behavior strongly influences the impression
others have of you. Be punctual for meetings and appointments.
Be absolutely reliable, always keeping your word and
your commitments. Should you fail in this area, communicate
with the other person as quickly as possible, offering
your apology, explanation, and assurance that it will not
happen again. Be responsive to the needs of your customers.
Get back to them promptly. Develop a sense of urgency. Become
a ‘‘Do it now’’ kind of person. Develop the reputation
of being the ‘‘Go to’’ person when a customer has a problem
or needs something done quickly and well.
Pay close attention to the quality of your work. In the
long run, there is nothing that will so determine your success
in building and sustaining a powerful personal brand as turning
out high-quality work, over and over again and over a
long period of time.
There are seven laws of personal branding you must master,
if you are to drive your business to new levels of excellence
and profitability.