success - Turbo Coach, achieve breakthroughs - Brian Tracy

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About the Authors Brian Tracy is one of America’s top business speakers, a bestselling author, and one of the leading consultants and trainers on personal and professional development in the world today. He addresses 250,000 people each year on subjects ranging from Personal Success and Leadership to Managerial Effectiveness, Creativity, and Sales. He has written more than thirty books, and has produced more than 300 audio and video learning programs. Much of Brian’s work has been translated into other languages and is being used in thirtyfive countries. He is coauthor, with Campbell Fraser, of the Advanced Coaching and Mentoring Program and the Coaching Excellence Program. Brian has consulted with more than 1000 companies— IBM, McDonnell Douglas, and The Million Dollar Round Table among them—and has trained more than 2,000,000 people personally. His ideas are proven, practical, and fastacting. His readers, seminar participants, and coaching clients learn a series of techniques and strategies that they can use immediately to get better results in their lives and careers. Campbell Fraser is one of the world’s foremost authorities on personal and entrepreneurial coaching. He is coauthor, with Brian Tracy, of the Advanced Coaching and Mentoring
Program and the Coaching Excellence Program. He began his career as a financial analyst and venture capital specialist, and then spent twenty years building his own successful investment company. Campbell Fraser addresses audiences throughout the U.S. and worldwide on how entrepreneurs and executives can more effectively meet the challenges posed by today’s rapidly changing business environment.
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Also by Brian Tracy Focal Point: A
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TurboCoach
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TurboCoach A Powerful System for Ac
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Contents Introduction .............
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Introduction In the last few years
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PART I GAIN CLARITY
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CHAPTER 1 Create Your Personal Stra
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YOUR SUCCESS IN LIFE is determined,
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Create Your Personal Strategic Plan
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CHAPTER 2 What Business Are You In?
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SEVEN KEY QUESTIONS AND THEIR ANSWE
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What Business Are You In? 17 viders
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24 TurboCoach whether your company
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26 TurboCoach 3. What are your area
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CAN YOU IDENTIFY YOUR CUSTOMERS? Do
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Know Your Customers 31 characterist
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CHAPTER 5 Identify Your Areas of Ex
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YOU HAVE SPECIAL GIFTS AND ABILITIE
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Identify Your Areas of Excellence 3
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CHAPTER 6 Remove Your Critical Cons
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ONE COMMON FEATURE of the complex a
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Remove Your Critical Constraints 43
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CHAPTER 7 Where Are You on the Sigm
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IF YOU OBSERVE THEM CLOSELY, you wi
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Where Are You on the Sigmoid Curve?
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Where Are You on the Sigmoid Curve?
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PART II INCREASE YOUR PRODUCTIVITY
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CHAPTER 8 Eleven Keys to Increasing
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PERSONAL PRODUCTIVITY IS A KEY DIFF
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Eleven Keys to Increasing Your Prod
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CHAPTER 9 Pareto’s Law ‘‘He w
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THE MOST IMPORTANT OF ALL productiv
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Pareto’s Law 69 your personal pro
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Pareto’s Law 71 daily work life,
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CHAPTER 10 Zero-Based Thinking ‘
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HABIT DETERMINES NEARLY 100 PERCENT
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Zero-Based Thinking 77 change. So d
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Zero-Based Thinking 79 a. Are there
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CHAPTER 11 Effective Delegation ‘
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TIME IS YOUR MOST PRECIOUS RESOURCE
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Effective Delegation 85 gate an imp
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Effective Delegation 87 Agree on Co
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Effective Delegation 89 person to w
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CHAPTER 12 The Power of Leverage
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IN THE WORDS OF THE GREEK PHILOSOPH
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The Power of Leverage 95 relationsh
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The Power of Leverage 97 7. Leverag
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CHAPTER 13 Ricardo’s Law of Compa
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A LONDON MEMBER OF PARLIAMENT and s
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Ricardo’s Law of Comparative Adva
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CHAPTER 14 The Parthenon Principle
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DURING THE PERSIAN WAR, the buildin
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The Parthenon Principle 113 Increme
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The Parthenon Principle 115 4. How
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PART III GROW YOUR BUSINESS
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122 TurboCoach Seven Ways to Turboc
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124 TurboCoach Consider the case of
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126 TurboCoach 7. Reduce your selli
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132 TurboCoach experiences are comm
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134 TurboCoach son ritual. Early in
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136 TurboCoach amazes his customers
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142 TurboCoach referred to you by a
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144 TurboCoach cused on developing
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146 TurboCoach Creating a ‘‘Gol
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148 TurboCoach With each step, your
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150 TurboCoach is meaningful to you
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152 TurboCoach Application Exercise
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156 TurboCoach These seven elements
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158 TurboCoach People The third ele
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160 TurboCoach type of program duri
Page 171 and 172: 162 TurboCoach Price 1. What is the
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Page 177 and 178: 168 TurboCoach signing computer she
Page 179 and 180: 170 TurboCoach For many years, IBM
Page 181 and 182: 172 TurboCoach 3. How might you alt
Page 187 and 188: 178 TurboCoach qualities, and attri
Page 189 and 190: 180 TurboCoach The Whole Package Pa
Page 191 and 192: 182 TurboCoach must be busy and act
Page 197 and 198: 188 TurboCoach ally be losing money
Page 199 and 200: 190 TurboCoach There are several qu
Page 201 and 202: 192 TurboCoach Marathon and Associa
Page 203 and 204: 194 TurboCoach What will you do wit
Page 207 and 208: 198 Appendix Helpfulness Meticulous
Page 213 and 214: 204 Index belief(s) (continued) and
Page 215 and 216: 206 Index Drucker, Peter on commitm
Page 217 and 218: 208 Index Law of Correspondence, 10
Page 219 and 220: 210 Index products (continued) prof
Page 221: 212 Index thinking (continued) ques
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