success - Turbo Coach, achieve breakthroughs - Brian Tracy

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TurboCoach
must be busy and active. Join business associations in
your industry and attend meetings. Introduce yourself
and hand out business cards. When you call on a customer,
introduce yourself to other people in the office.
The more you are seen in a positive way, the more
powerful your personal brand will be.
6. The Law of Congruence. Your behavior must be consistent,
both publicly and privately. Everything you do
behind closed doors should be consistent with what
you do in public. People should feel that there is complete
alignment or congruence between the public
person and the private person. And both must be authentic,
not merely a false persona adopted for the
purpose of impressing or manipulating others.
7. The Law of Persistence. Once you have built your personal
brand, you must now sustain it. Never deviate
from it. Give it time to grow. Stick with your personal
brand through thick and thin until it sets like hardened
cement in the minds of other people.
The time and energy you invest in building a powerful,
positive, personal brand will pay huge dividends. People will
trust you and willingly accept your suggestions and recommendations.
They will buy from you more readily, again and
again, and even pay more for your products and services
than for those of your competitors. They will gladly provide
you with referrals, open doors for you, and create opportunities
not available to others. A positive personal brand will
enable you to more readily secure credit and borrow money.
Remember, ‘‘Everything counts!’’ Everything you do either
enhances or detracts from your brand. Every word you