success - Turbo Coach, achieve breakthroughs - Brian Tracy

IF SALES ARE THE ENGINE that drives your business (see
Chapter 15), then customer satisfaction is the fuel. Your ability
to satisfy your customers is the critical determinant of
your success in driving sales and growing your business.
Perhaps the worst enemy of any relationship—be it between
two friends, husband and wife, parent and child, employer
and employee, or a business and its customer—is
unmet expectations.
Have you ever been surprised to come home to an unhappy
spouse, or been caught off guard by a disgruntled employee,
and been totally oblivious to the cause of the upset?
Have you experienced the wrath of an angry customer and
been at a loss as to what went wrong? You’re not alone. Such