success - Turbo Coach, achieve breakthroughs - Brian Tracy

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TurboCoach
For many years, IBM equipment was not sold in any retail
outlet. In the late 1970s, with personal computers growing
in market acceptance, the company made a strategic
decision to open its own retail stores, carrying chiefly IBM
products and representing the only place these products
could be purchased. As more and more stores offering a wide
array of computer equipment and accessories became fashionable,
IBM was forced to reassess its strategy. The result is
that today, IBM equipment is available through many competing
retail outlets alongside most of its major competitors’
products.
In the past, doctors made house calls. Today, if you want
to see your doctor, there is a high probability you will have
to go to his office. Depending on the patient (i.e., customer
profile), the office décor will vary widely—homey and comfortable
with a plethora of toys and children’s books in the
case of an obstetrician, to severe or even spartan in the case
of a radiologist.
Lawyers specializing in corporate law who deal primarily
with large corporations are normally located in downtown
high-rise office buildings, and their office décor is usually
tasteful, elegant, and expensive. Smaller law firms might be
located in suburban areas with less ostentatious offices.
Every effort should be made to ensure that the location
where you conduct business is convenient for your customers.
The facility should be appointed in a fashion that will
make a customer feel comfortable. Strive to make it as easy
and as inviting as possible for customers to do business with
you.
The Internet is fast becoming an indispensable and ever
more important location to conduct business. It is one of the
fastest-growing marketing channels. Does your product lend