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success - Turbo Coach, achieve breakthroughs - Brian Tracy

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84<br />

<strong>Turbo</strong><strong>Coach</strong><br />

Focus on Your High-Value Activities<br />

In previous chapters, you mastered the skill of differentiating<br />

between your high-value and low-value activities. You used<br />

Pareto’s Law and your hourly rate as tools in determining<br />

your high-value activities and resolved to focus your time<br />

and energy on these, delegating or eliminating the rest. You<br />

applied zero-based thinking to identify those activities you<br />

would eliminate. This clarity is essential in deciding which<br />

activities and tasks to delegate. Effective delegation will free<br />

you up to devote more time to those actions that will have<br />

the greatest positive impact on your life and your business.<br />

Do What You Do Best; Delegate the Rest<br />

A corollary of the first principle is to do what you do best<br />

and then delegate those remaining tasks that must be accomplished.<br />

There is a strong likelihood that the things you do<br />

best are those for which you would pay another person your<br />

hourly rate.<br />

Another way of stating this second principle might be,<br />

‘‘Delegate any tasks that can be performed by a person earning<br />

less than your hourly rate—or your desired hourly rate.’’<br />

If your goal is to earn $100,000 yearly, for example, delegate<br />

any tasks for which you would not be willing to pay $50 per<br />

hour, thereby freeing you up to focus your own time and<br />

energy on tasks that are worth $50 an hour or more. Any<br />

time you spend on tasks of lesser value represents an inefficient<br />

investment of your time and energy.<br />

Delegate to a Person with Demonstrated<br />

Competence<br />

Having determined what to delegate, the next step is to select<br />

the person to whom you will delegate the task. If you dele-

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