success - Turbo Coach, achieve breakthroughs - Brian Tracy

Create a Powerful Marketing Plan
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the end of his presentation, he urges anyone who is interested
in a free portfolio analysis to fill out a brief form, which provides
him with a list of prequalified prospects. His support
staff follows up and sets up meetings between him and these
potential customers. His closing ratio is one of the highest in
the industry.
Before blindly deciding on a marketing strategy that may
prove to be both expensive and ineffective, take the time to
fully understand your product, your price, your people, and
your promotional options. This upfront investment of time
and energy can save you countless dollars down the road. It
will certainly form a foundation upon which to begin building
a sound marketing strategy to aggressively grow your
business in a cost-effective manner.
Application Exercise
Product
1. Describe your primary product or service in terms of
what it is.
2. Describe your product or service in terms of what it
does; the need(s) it fills; the pain(s) it alleviates; and
the benefit(s) the customer enjoys.
3. How might you modify your product or service to
better fill your customers’ needs?