3 Fundamentals of press design

Introduction
Fig. 1.1 L. Schuler, Machine tool factory and foundry, Goeppingen, around 1900
was one of the foresighted enterprises of the day to pioneer the process
of differentiation taking place in the field of machine tool engineering.
As a supplier of machines and production lines for industrial manufacture
– in particular series production – the company’s reputation
increased rapidly.
The increasing export volume and a consistent process of diversification
in the field of forming technology led to an early process of globalisation
and to the development of the international SCHULER Group of
Companies.
The SCHULER Group’s process of globalisation got under way at the
beginning of the sixties with the founding of foreign subsidiaries. Today,
SCHULER runs not only eight manufacturing plants in Germany but
also additional five production facilities in France, the US, Brazil and
China. Alongside its world-wide network of sales agencies, SCHULER has
also set up its own sales and service centers in Spain, India, Malaysia
and Thailand.
An internationally-based network of production facilities coordinated
from the parent plant in Goeppingen permits rapid response to the
changes taking place in the targeted markets. Production in overseas
locations brings about not only a reduction in costs but also creates
Metal Forming Handbook /Schuler (c) Springer-Verlag Berlin Heidelberg 1998
3