Estratègies per al desenvolupament sostenible - Generalitat de ...

aise awareness among government, civil society and private businessactors regarding existing commitments to principles of openness inenvironmental decision-making, and forge consensus on what these principlesmean in practice;strengthen the capacity of public interest groups both to assert access toinformation, participation and justice in environmental decision-making, andto identify and monitor gaps between stated commitments and actualperformance on the part of public authorities.Source: The Access Initiative Summary, www.accessinitiative.orgTherefore, a key step in the strategy process is for the secretariat to establisha communication and information strategy (IEC strategy) and system to ensureregular, two-way flows of information concerning both the strategy process itselfand sustainable development, and effective dialogue between stakeholders.This, in turn, will help build the necessary national consensus, create transparencyand facilitate public participation in the preparation and implementation of theNSSD.An IEC strategy acts as the principal policy and intellectual framework for planningeducation and communications activities. It should envisage the establishmentof a general and enduring mechanism for consulting civil society concerning allimportant decisions and initiatives towards sustainable development, in orderto allow wider public participation, to build consensus and to ensure ownershipand support. It should include the steps that are needed to promote and developcontinuing education in sustainable development.160At an operational level, the IEC strategy requires translation into an action planthat identifies key participants/audiences, the kinds of behavioural changerequired, appropriate messages and means of communicating them,responsibilities and resources, and the most difficult aspect of them all – indicatorsfor monitoring behavioural change. It will need to include activities with short-,medium- and long-term timeframes. Activities to promote cultural, attitudinaland behavioural change will most likely be of a long-term nature (3+ years) andwill require sufficient resources to see them through. The action plan should beregularly revised throughout the strategy process.